“You would not be here in business, if you had no clients so understanding them and creating value is key. .” - Sarah Hartley

Find out more about your audience

Social media can be hard work, creating posts and planning strategies, engaging with others, posting awesome photos or even remembering to take some! It can be very time consuming when you have a business to run too which is why creating a customer persona is so important.

If everything you create on your social media is attracting the wrong clients then it is a big waste of your already limited time. So, this blog should help explain the client persona definition and show you exactly what you need to create for your own client persona for your business.

Here are some frequently asked questions about creating a client persona...

1. What is a client persona?

A client persona helps you to understand your dream client in detail so you can think, how they would. By understanding your client better you can:

• Create content specifically for them.

• Put yourself in their shoes.

• Understand their perception of your business.

2. What are the benefits of creating a client persona?

Well it helps you to understand:

• Your clients’ needs and motivations.

• Your clients’ interests.

• Dislikes.

• Negative issues – for example issues on your website or product.

A client persona will also help you:

• To make more money from your current clients.

• Attract new ideal clients.

• Improve engagement and conversion on your social media.

• Improve product/services to meet their specific needs.

3. What do I need to find out from my audience?

Client personas are not just your target market. You need to ask various questions about your dream client, the more information you have the better your understanding will be. It is basically a profile of your dream customer with information, from such things as their age, job title and income to buying behaviours.

To find all the answers that you need, start by asking your current clients. You can ask verbally, by interview or by asking them to complete a questionnaire. Looking at your insights on social media, will answer a lot of your questions for you too. They tell you things such as age, gender, where people live and even when most of your followers are online so you know when to post your amazing (client persona in mind) content.

My course Blossom Blueprint can help you with all of this. For more information click HERE

Doing some research will be beneficial to completing your client persona example. As I say, the more information you can find out the more you will understand your dream client. This can take a little time but will save you time in the long run! Make sure you check out my mini course Blossom Blueprint that will help you with all of this. More information is HERE

You would not be here in business, if you had no clients so understanding them and creating value is key.

Blossom Tree Social

Make sure you check out my other blog posts HERE